The PEUGEOT 308 was celebrated as the ‘Best Hatchback’ at the 2019 Middle East Car of the Year Awards (MECOTY). Winning this prestigious accolade, the brand’s second MECOTY prize after the PEUGEOT 3008 SUV won the public vote in 2018, reaffirms the French car brands comeback in the Middle East.
Named European Car of the Year when it debuted in 2014, PEUGEOT’s chic and compact 308 hatchback continues to be a favorite amongst car aficionados worldwide due to the combination of French design and sophistication with innovative technology and efficiency. Powered by a 165hp, 1.6 turbo engine combined with best fuel economy in its class (16.8 km/l) makes it a premium yet economical car that offers sporty handling and engaging driving experience.
With the 308, PEUGEOT has created an alluring hatchback by combining French design flair and dynamic performance. With high-tech ‘feline-inspired’ LED lighting and bold exterior styling, the iconic Lion emblem has been cleverly incorporated into the 308’s exterior. It also has more in-car technology integrated into it than any other brand in its segment and puts PEUGEOT’s innovative iCockpit system in the drivers hands. The cabin also offers an array of premium materials that have been incorporated with minute attention-to-detail.
“PEUGEOT is making a bold comeback in the Middle East. We have ambitious plans for the region which will see us increase our brand presence right across the GCC and beyond. By being named as a category winner at the Middle East Car of the Year Awards will further reinforce consumer confidence in our brand. With our brand’s 200-year history behind us and our recently announced global sales results for 2018 – 6.8 per cent increase in global PSA brand sales totaling 3.88 million new vehicle sales across the world, we are confident that as we continue to introduce our premium and stylish products in the region, we will not only be able to meet the demands of modern motorists, but also exceed their expectations,” said Samir Cherfan, Senior Vice President for Sales and Marketing, PEUGEOT Middle East.
According to Saeed Marzouqui, Chairman, Organising Committee MECOTY, “The aim of MECOTY is to provide a reliable source of information to help consumers to make the right choice when it comes to investing in a new car. After the jury test drives were conducted, the Peugeot 308 was a clear winner within the ‘Best Hatchback’ category. Since the revival in 2014 under Carlos Tavares, Peugeot’s product lineup has gone from strength to strength. We look forward to seeing what the future holds for the brand in the Middle East.”
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