Volvo cars recently launched the care key as a standard feature on all its cars from the model year 2021. The care key allows a Volvo owner to set a speed of limit for themselves and for anyone else who might use their cars,  such as friends and family.

Thanks to the care key, Volvo drivers can limit the car’s top speed when landing their car to other drivers or to younger comparatively inexperienced drivers, like teenagers who have just legally started driving.

Earlier this month, Volvo Cars had announced that beginning in 2020, it would limit the top speed of all its cars to 180 kph. The launch of the care key followed. These announcements from Volvo Cars sent a strong signal regarding the dangers of over speeding.

According to Håkan Samuelsson, Chief Executive of Volvo Cars, they want to initiate a discussion on the rights and obligations of car manufacturers pertaining to installing technology in cars that could modify the owner’s behavior. The fact that such a technology already exists, makes the argument even more compelling.

The care key and speed limit initiatives by Volvo Cars demonstrate how car manufacturers can take proactive steps towards a goal of zero traffic fatalities by supporting better driver behavior.

“We believe that a car maker has a responsibility to help improve traffic safety,” said Mr. Samuelsson. “Our recently announced speed limit fits that thinking and the care key is another example. Many want to be able to share their car with friends and family but are unsure about how to make sure they are safe on the road. The care key provides one good solution and extra peace of mind.”

With the speed limit and care key features, Volvo Cars is hoping to give owners a financial incentive as well, besides the safety benefits, for better driving behavior. They have invited insurance companies in various markets for discussions aimed at offering special, favorable insurance terms for the Volvo community by utilizing these safety features.

Volvo Cars indicated that it would announce the first of several agreements with national insurance firms soon. Specific deals and terms would vary from market to market locally.

“If we can encourage and support better behavior with technology that helps drivers to stay out of trouble, that should logically also have a positive impact on insurance premiums,” said Mr. Samuelsson.